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Secret of Secret's success: 'to be continued' workhorse.(Leo Burnett USA produces antiperspirant campaign)(Brief Article)(Column)
Remember the Taster's Choice campaign? Of course you do. There's no forgetting the coy, smirking relationship between the coquettish woman and her downstairs neighbor, who used insipid banter ostensibly about instant coffee as a freeze-dried flirtation dance. Some viewers rooted for romance. We ...
July 22, 2002; Advertising Age
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Secret of Secret's success: 'to be continued' workhorse.(Leo Burnett USA produces antiperspirant campaign)(Brief Article)(Column)
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